Project Overview
How can a long-form conversation become a compelling, standalone story for social media?
Using a publicly available Development Guild BIG Question conversation exploring the next generation of arts patrons, I developed an independent short-form editorial concept centered on the distinction between audience attendance and lasting relationships.
Rather than simply extracting a clip, I identified a central narrative, restructured the conversation, and developed a visual treatment designed for vertical, social-first viewing.
My Role
Editorial Strategy · Video Editing · Creative Direction · Motion Graphics · Postproduction
Hands-On Execution
- Narrative development and footage selection
- Video editing, sequencing, and pacing
- Vertical reframing of existing footage
- Graphic design and animated typography
- Caption design and integration
- B-roll integration
- Final video assembly and postproduction
Production Approach
Developed from an existing published recording, this concept demonstrates how thoughtful editing and creative direction can extend the value of long-form content without requiring an entirely new production.
Independent speculative concept created for portfolio demonstration. Not commissioned by Development Guild. Includes AI-generated illustrative B-roll.