I connect strategy with execution, turning ideas and expertise into content that builds visibility, deepens engagement, and supports business goals. Below, dive into selected work across social media, video, podcasts, email, and digital experiences.
Documentaries, interviews, and edited stories designed to engage audiences across long-form and short-form channels.
Imiloa Institute
Documentary film
My Role
Concept development · Narrative structure · Production management · Footage selection · Video editing · Music & sound · Captions & graphics · Stakeholder approvals · Final delivery
Imiloa Institute
Vertical reel · 9:16
Objective
Translate deeply experiential, high-value human transformations into 9:16 narrative.
My Role
Visual concepts · Scripted narrative hooks · Creative direction · Led remote/on-site editing teams · Platform-native distribution
Imiloa Institute
Vertical reel · 9:16
Objective
Non-verbal narrative anchored in raw human emotion within the first three seconds.
My Role
Visual concepts · Scripted narrative hooks · Creative direction · Led remote/on-site editing teams · Platform-native distribution
Imiloa Institute
Vertical interview edit · 9:16
Objective
Connect Beth Chamberlin’s personal transformation to the purpose of her retreat, showing women who feel overlooked the possibility of renewed strength and confidence.
My Role
Concept development · Creative direction · Interview storytelling & narrative structure · Video production · Editing & sound · Captions & branded graphics · Final delivery
Executive interviews and conversations, produced end to end for listening audiences.
Executive Interview · PPAI | B2B Trade Association
Jeremy Lott, President & CEO, SanMar
An executive conversation exploring sustainable growth, customer-focused strategy, and employee-centered leadership, with practical insights for a professional business audience.
My Role
Content Strategy, Hosting & End-to-End Podcast Production
My Contributions
Topic development · Guest research · Interview preparation · Hosting · Audio editing · Episode notes and copywriting · Publishing · Promotional content and distribution
Private Podcast · Nonprofit Thought Leadership
Private Series
Alliance of Career Development Nonprofits (ACDN)
Developed, researched, planned, and produced a private podcast for ACDN’s nonprofit audience. Shaped the series concept and editorial direction, researched topics, and planned conversations that brought nonprofit perspectives and expertise into an accessible audio format.
My Role
Podcast Development, Editorial Research, Planning & Production
Original Podcast · Solo Episode
Eat the Damn Bread — Episode 089
An exploration of third spaces, the places beyond home and work where community, creativity, and belonging develop. Connects French cultural practices to everyday challenges around remote work and connection, with practical ideas listeners can apply.
My Role
Creator, Host & Podcast Producer
Objective
Make the concept of third spaces accessible through cultural storytelling, relatable examples, and practical takeaways.
Client Podcast · Production & Editing
Provided podcast production, audio editing, and sound refinement, shaping recorded material into polished, cohesive episodes while preserving the host’s voice.
My Role
Podcast Production, Audio Editing & Sound
Limited Series · Concept & Production
Institute of Transformational Nutrition
Conceived, researched, planned, and produced a limited podcast series hosted by Cynthia Garcia. Developed the series concept and editorial approach, researched topics, and planned episode content to translate the organization’s expertise into accessible audio storytelling.
My Role
Series Concept Development, Editorial Research, Planning & Production
Newsletters and campaigns that bring clarity, personality, and purpose to the inbox.
Wanderlust Entrepreneur
Newsletter
Audience & Objective
Position the brand as the industry's most trusted advisor during a period of travel uncertainty.
My Contribution
Strategy, editorial calendar, copywriting, build, and send management.
Wanderlust Entrepreneur
Newsletter
Audience & Objective
Turn a relatable objection into motivation to join the accountability-driven program.
My Contribution
Concept, narrative copywriting, campaign sequencing, and deployment.
Journeys of the Spirit
Newsletter
Audience & Objective
Sustain weekly connection with the community while filling upcoming journeys.
My Contribution
Editorial direction, writing, layout, and campaign management.
Curated Health Coach
Newsletter
Audience & Objective
Build intimacy and consistency with the list between promotional pushes.
My Contribution
Voice development, copywriting, design, and send.
A comprehensive overhaul of PPAI’s website and media hub, bringing together design, content architecture, user experience, and search optimization.
PPAI | B2B Trade Association
My Role
Website Strategy, Initial Redesign & Project Leadership
Led the transformation of a complex legacy website, from initial redesign and stakeholder alignment through execution with an external development partner.
The Challenge
An outdated website with thousands of legacy pages needed to better reflect the organization’s business priorities. The media hub also needed a more intuitive experience for discovering and reading industry news.
The Strategy
Designed the initial website redesign and led its execution in partnership with a third-party development company. Streamlined content organization, shaped navigation and page hierarchy, and brought stakeholders into the process to secure design buy-in and align business needs. Provided strategic and user experience direction throughout development, including a refreshed media hub designed to make industry news easier to discover, scan, and read.
The Result
Delivered a modern, streamlined website aligned with organizational priorities, with clearer navigation and a more accessible industry news experience.
Search & Discoverability
Executed SEO and answer engine optimization (AEO) to strengthen content discoverability and make key information easier for audiences and search systems to understand. Led link strategy across the redesigned website and partnered with the development company to support technical SEO throughout the overhaul.
Initial redesign and project leadership by Colet Williams. Development and implementation by a third-party development partner.
Visit Live Website ↗
Social Media
Content that translates brand expertise into relevant stories, educational resources, and reasons to engage.
Promotional Products Association International (PPAI)
B2B Nonprofit Trade Association | 15,000+ Member Companies
Context Is Everything in Branded Merchandise
Cultural Commentary · Social Content
Objective
Turn a recognizable sports moment into a practical lesson about emotional context, timing, and recipient experience in branded merchandise.
Execution
Connected an Olympic medal ceremony to a core industry question: how does the moment of delivery shape a branded product's meaning? Used narrative-led copy and reflective prompts to translate the observation into actionable considerations for merchandise professionals.
PPAI | B2B Trade Association
Editorial Storytelling
Social carousel
Identifying cultural trends and translating them into educational content that helps audiences understand the bigger story.
PPAI | B2B Trade Association
Sustainability in Supply & Distribution Chains
Expert interview · short-form
Translate complex topics into accessible, engaging social content.
My Contribution
Production · Direction